{"title":"Launch Drop","description":"","products":[{"product_id":"golden-hour","title":"Golden Hour Relaxed Dad Cap","description":"\u003cp\u003eThat last hour of afternoon light — when everything slows down, goes warm, and suddenly your whole outfit makes sense. The Golden Hour Relaxed Dad Cap is named for that feeling, and it looks exactly like it sounds: a rich, earthy brown that goes with everything and makes you look like you tried, even when you absolutely didn't.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eWhy you'll love Golden Hour:\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e✨ A beautiful neutral brown that completes any outfit — from Mum fits to beach days\u003cbr\u003e✨ Perfect fit, super comfy — the kind you reach for without thinking\u003cbr\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e✨ Breathable 100% cotton that softens beautifully with every wear\u003cbr\u003e✨ Petite brim — our signature — flattering, practical, and great with sunnies\u003cbr\u003e✨ Adjustable back strap with brass clasp — fits your head, your hair, your life\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis relaxed dad cap is perfect for everyday wear in Australia — from beach walks to café catch-ups.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGolden Hour has already found its people. Here's what they're saying:\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"Love love love it! The perfect fit and beautiful neutral colour that goes with every outfit. Thankyou Cap Society!\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Portia B. ✓ Verified ★★★★★\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"Perfect cap to complete my Mum 'fit. Great fit \u0026amp; super comfy.\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Jacinta F. ✓ Verified ★★★★★\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eFor women who chase the good light — and find it everywhere. Tag us in yours \u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN-AU; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA;\"\u003e✨ \u003c\/span\u003e@capsociety.au #CAPSOCIETYau\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e💳 Buy now, pay later:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAfterpay — 4 x $11.25 | Zip — from $10\/week\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLove Golden Hour? Check out our full \u003ca title=\"Shop All Caps\" href=\"https:\/\/capsociety.com.au\/collections\/frontpage\"\u003edad cap collection.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"cap society.","offers":[{"title":"Default Title","offer_id":46897011196127,"sku":"CS-GH","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/3813\/0399\/files\/Golden_Hour_Washed_Dad_Cap_Women_s_Australia.png?v=1771996032"},{"product_id":"happy-days","title":"Happy Days Relaxed Dad Cap","description":"\u003cp class=\"MsoNormal\"\u003eSome days are just good days. The kind where nothing's gone wrong, the coffee hit right, and you threw on a cap that made the whole outfit click. The Happy Days Relaxed Dad Cap is for exactly that feeling — and for chasing it every single morning.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eWhy you'll love Happy Days:\u003cimg\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e✨ Effortlessly stylish — the colour and texture are even better in real life\u003cbr\u003e✨ Fits so well you'll forget you're wearing it — all-day comfort, no sore head\u003cbr\u003e✨ Breathable 100% cotton in a cream that goes with genuinely everything\u003cbr\u003e✨ Our signature petite brim — flattering from every angle\u003cbr\u003e✨ The cap that turns first-timers into collectors — you'll be thinking about your next one before this one arrives\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eHappy Days has the most devoted community in our range. Here's what they have to say:\u003cbr\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"Absolutely obsessed with my cap! The colour and texture is even better in real life. So luxe. I've had so many compliments already and I'm already thinking about my next one.\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Lauren D. ✓ Verified ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"So stoked with my new cap!! The quality is great, the fit is perfect, and I love the quote HAPPY DAYS. Can't wait to build my cap collection.\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Nadia M. ✓ Verified ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"Love the hat, it fits well, feels nice and I get so many compliments about it!\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Kelsey H. ✓ Verified ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMade for women who find the joy in the everyday. Tag us in yours 🤍\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e@capsociety.au #CAPSOCIETYau\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e🌴\u003c\/span\u003e\u003cspan\u003e Aussie designed, in Bali\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e💳 Buy now, pay later:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAfterpay — 4 x $11.25 | Zip — from $10\/week\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eLove Happy Days? Check out our full \u003ca href=\"https:\/\/capsociety.com.au\/collections\/frontpage\" title=\"Shop All Caps\"\u003edad cap collection.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"cap society.","offers":[{"title":"Default Title","offer_id":46897014866143,"sku":"CS-HD","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/3813\/0399\/files\/Happy_Days_Relaxed_Dad_Cap.png?v=1771571933"},{"product_id":"salty-vibes","title":"Salty Vibes Relaxed Dad Cap","description":"\u003cp class=\"MsoNormal\"\u003eBeachy vibes and daily life don't have to be separate things. The Salty Vibes Relaxed Dad Cap is the one you reach for every morning — the cap that says you're always a little bit beach, no matter where the day takes you.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eWhy you'll love Salty Vibes:\u003cimg\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003c!-- [if !supportLists]--\u003e✨ Fits like it was made exactly for you — an everyday essential you'll reach for on repeat\u003cbr\u003e✨ That perfect balance of beachy style and day-to-day wearability\u003cbr\u003e✨ Breathable 100% cotton in a soft pink that goes with more than you'd expect\u003cbr\u003e✨ Petite brim — our signature — flattering and practical without the bulk\u003cbr\u003e✨ Adjustable back strap with brass clasp — your fit, dialled in perfectly\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eOur community wears Salty Vibes to the beach and back — and they keep coming back for more:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"If you love a dad cap fit, this is the hat company for you. Love the beachy vibe style, but able to wear day to day with everyday pieces. Cute but quality, what's not to love.\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Tameka M. ✓ Verified ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"Now an everyday essential. Fits like it was made exactly for me.\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Abbey M. ✓ Verified ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"Excellent quality and care factor to packaging. Would recommend.\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Emily L. ✓ Verified ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMade for women who live for the salty moments. Tag us in yours 🤍\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e@capsociety.au #CAPSOCIETYau\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e🌴\u003c\/span\u003e\u003cspan\u003e Aussie designed, in Bali\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e💳 Buy now, pay later:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAfterpay — 4 x $11.25 | Zip — from $10\/week\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eLove Salty Vibes? Check out our full \u003ca href=\"https:\/\/capsociety.com.au\/collections\/frontpage\" title=\"Shop All Caps\"\u003edad cap collection.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"cap society.","offers":[{"title":"Default Title","offer_id":46897019814111,"sku":"CS-SV","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/3813\/0399\/files\/Salty_Vibes_Relaxed_Dad_Cap_Pink.png?v=1776760557"},{"product_id":"stay-salty","title":"Stay Salty Washed Dad Cap","description":"\u003cp class=\"MsoNormal\"\u003eSalt air. Sand between your toes. That easy feeling you want to hold onto long after you've left the beach. The Stay Salty Washed Dad Cap was made for the moments — and the women — that carry that energy wherever they go.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eWhy you'll love Stay Salty:\u003cimg\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e✨ Fits perfectly, every time — that worn-all-day comfort without the sore head\u003cbr\u003e✨ That perfectly worn-in look, straight out of the box — soft washed cotton does the work for you\u003cbr\u003e✨ Lightweight and breathable — made for long days in the Aussie sun\u003cbr\u003e✨ Throw it in your handbag and go — the cap that's always ready when you are\u003cbr\u003e✨ Built to be worn on repeat, beach to café and everywhere in between\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eShe sells out for a reason. Here's what the Cap Society crew has to say:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"Absolutely love this cap. I've been wearing it everywhere — such a nice material, not too thick, really breathable and flexible. I can wear it all day without getting a sore head. I just throw mine in my handbag and bring it everywhere on the weekends.\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 10pt; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003e— Holly M. ✓ Verified ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"Great fitting hat and quality, love wearing it. Reminds me to slow it down and look for those ocean views. Buying process was super easy and fast delivery.\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Leweyn F. ✓ Verified ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"I have had trouble in the past finding hats that fit, but this one is perfect!\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Alex ★★★★★ ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBad hair day? Sorted. Tag us in yours 🤍\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e@capsociety.au #CAPSOCIETYau\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e🌴\u003c\/span\u003e\u003cspan\u003e Aussie designed, in Bali\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e💳 Buy now, pay later:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAfterpay — 4 x $11.25 | Zip — from $10\/week\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eLove Stay Salty? Check out our full \u003ca href=\"https:\/\/capsociety.com.au\/collections\/frontpage\" title=\"Shop All Caps\"\u003edad cap collection.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"cap society.","offers":[{"title":"Default Title","offer_id":48440334745823,"sku":"CS-ST","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/3813\/0399\/files\/Stay_Salty_Washed_Cotton_Dad_Cap.png?v=1770781701"},{"product_id":"shes-spicy","title":"She's Spicy Washed Dad Cap","description":"\u003cp class=\"MsoNormal\"\u003eShe's got opinions. She's got energy. She knows exactly who she is and she's not here to shrink for anyone. The She's Spicy Washed Dad Cap is for the women who walk into a room and own it — without saying a word.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eWhy you'll love She's Spicy:\u003cimg\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e✨ A bold name on a cap built for the woman who wears it with intention\u003cbr\u003e✨ Soft washed cotton gives you that perfectly broken-in feel from day one\u003cbr\u003e✨ Petite brim — our signature — flattering, practical, and distinctly Cap Society\u003cbr\u003e✨ Fits really well and looks great — the community has spoken\u003cbr\u003e✨ The kind of cap you wear every day and somehow never get sick of\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eShe's Spicy moves fast. Here's why the community keeps coming back for her:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"Love my new cap — fits really well, love the fabric and design! Well done Cap Society!!!\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Catherine H. ✓ Verified ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan style=\"color: #444444;\"\u003e\"Great fit and stylish, my favourite hat!\"\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-size: 10.0pt; color: #888888;\"\u003e— Ashley C. ✓ Verified ★★★★★\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor the women who show up exactly as they are. Tag us in yours 🌶️\u003cbr\u003e@capsociety.au #CAPSOCIETYau\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e🌴\u003c\/span\u003e\u003cspan\u003e Aussie designed, in Bali\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e💳 Buy now, pay later:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAfterpay — 4 x $11.25 | Zip — from $10\/week\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eLove She's Spicy? Check out our full \u003ca href=\"https:\/\/capsociety.com.au\/collections\/frontpage\" title=\"Shop All Caps\"\u003edad cap collection.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"cap society.","offers":[{"title":"Default Title","offer_id":49483901632735,"sku":"CS-SP","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/3813\/0399\/files\/She_s_spicy_washed_dad_cap.png?v=1771570578"}],"url":"https:\/\/capsociety.com.au\/collections\/frontpage.oembed","provider":"cap society.","version":"1.0","type":"link"}